miss its/the mark

phrase

: to fail or be wrong

Their estimates completely missed the mark.

The ad campaign was supposed to appeal to young people but it missed the mark.

Examples of miss its/the mark in a Sentence

Recent Examples on the Web

Some land squarely in the flames, others miss the mark and have to be helped into the fire. — Scott Neuman, NPR, 26 Mar. 2026

But because of the starpower and payroll of this team, if the Dodgers miss the mark, the season will be branded a failure. — Maddie Lee, Los Angeles Times, 22 Mar. 2026

Two others just miss the mark in terms of bringing their tensions to powerful resolutions yet benefit from who the camera adores. — Robert Abele, Los Angeles Times, 20 Feb. 2026

Solutions built on ageist assumptions will consistently miss the mark. — Angelica Mari, Forbes.com, 12 Feb. 2026